COCA-COLA CREATIONS

LIGHTFARM STUDIOS / Social Media Advertising
Role / Creative Director 


This project was created by Lightfarm Studios, AKQA, and Coca-Cola as part of a global campaign for the singer Rosalia. Creations is a line of Coca-Cola flavors and experiences where internationally renowned artists are invited to sign the releases.

Rosalía is a Spanish singer, songwriter, producer and actress. She has been described as an "atypical pop star" due to her genre-bending musical styles.

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One of the biggest challenges of this project has always been to bring Rosalia’s graphics to the campaign.
In her video clips, she makes some drawings on top of photos, animations and evolves with her own trait, a signature that is very characteristic.

Various versions of animations, images, and product types were created in different languages for this worldwide launch project.

Currently, approximately 300 approved versions are being used by Coca-Cola on their social media accounts around the world.

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The goal of the project is to incorporate hand-drawn doodles into various 3D elements and enable them to interact. Additionally, a major hurdle was to create a Coca-Cola liquid that appears completely realistic and authentic. We conducted multiple simulation tests using Houdini to accurately capture the desired lookdev and dynamics behavior.

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Client / Lightfarm Studios + AKQA + Coca Cola

Creative Direction / Uno de Oliveira
Production / Mariana Gomes, Naire Cardoso
Coordination / Heloísa Novaes , William S. Tadeu
Commercial / Yuri Cabral, Barbara Galvão
Executive Production / Iury Lira
Illustration and Concepts / Diogo G. Oliveira, Ricardo Kádu Costa, Mayara Sampaio
2D VFX Lead / Marco Túlio Rodrigues, Jonatha Santos
VFX 2D Animation / Marco Túlio Rodrigues, Hayane Santos, Erin Silva, Kristal Teodoro, Jonatha Santos
3D Animation / William Santos, Wil Robson, Felipe Assis, Guilherme Garcia
Lead 3D / Marcelo Cabral, Arthur Baden
Simulation / Caio Laundos, Rafael Moco
3D Modeling / Claudinê Nascimento
Character Rigging / Mexwendell G. M.
Post Production / Filipe Heinen, Diogo Vieira, Juca Caetano, Tiago Castro

Softwares used / Blender, Autodesk Maya, Photoshop, Nuke, After Effects, Toon Boom and Houdini

‹ LUME
› LEON

Made with love. @unodeoliveira
Contact: uno.oliveira@gmail.com