ADRIANO IMPERADOR

Lightfarm Studios / Video Advertising, Key Visuals
Role / Creative Director 

We collaborated with the streaming platform Paramount+ to create all the promotional material for the "Adriano Imperador" documentary.

The film is divided into three episodes and showcases the life journey of one of the greatest Brazilian football legends. The athlete narrates remarkable facts, sharing his personal and family struggles, achievements, and most importantly, his love for his homeland. The documentary showcases unprecedented stories and a frank conversation that provides a deeper insight into the life of Adriano.

We conducted a visual exploration to determine the mood for promoting the series. Based on our findings, we created key visuals (KVs) that reflected the atmosphere we wanted to convey. Later, the client requested us to make documentary materials for the promos, which included six posters and three trailers. This made our work more extensive and challenging, but we were able to deliver it successfully.

We paid great attention to details in order to ensure that our portrayal of Brazil, particularly Rio de Janeiro, was accurate and true. Many members of the Lightfarm team who worked on this project are fans of Adriano and were part of his former team, Flamengo. As a result, this project was very personal and emotional for everyone involved.

Client: Lightfarm Studios / Paramount +

Credits:

Creative Direction: Uno de Oliveira
Photography Direction: Milton Menezes

For the full list of artists involved in this project and all project details please visit the Lightfarm website.

Made with love. @unodeoliveira
Contact: uno.oliveira@gmail.com